Abigaél Straver 2022

Abigaél Straver

Building strong brands and immersive digital experiences since 2016. Together with my Creative Collective and solo.

From Bartender to Founder & Creative

I began my journey in the nightlife industry in 2016, starting as a shakergirl and quickly moving into roles in marketing, PR, and content management. After over five years of experience in event management, concepting, and marketing for nightclubs all around the world, I transitioned into the advertising industry. Working with creative agencies in Amsterdam and helping brands in need, while also growing my own company, A-Town Agency, a collective of creative freelancers specializing in digital design and webdesign.

My personal power lies in recognizing the potential and passion in people and bringing together diverse skill sets to deliver exceptional results on all types of creative projects. I’m passionate about collaborating with others and am always inspired by the unique perspectives and talents of my team members. And of course, I do have a set of creative skills of my own…

Relevant Experience

Founder & Creative @ A-Town Agency / 2018 – now

Originally established as a solo venture in 2018, A-Town Agency has evolved into a dynamic Collective of Creative Freelancers. Our team is committed to addressing a diverse range of design challenges, offering customized solutions tailored to meet each client’s unique requirements. Our expertise lies in Branding, Digital- and Web Design, providing enthusiastic and bespoke assistance for every project. If you seek a personalized approach and a team that genuinely comprehends your vision, A-Town Agency is your ideal choice.

Digital Designer @ OpenUp / 2023 – now

In January 2023, I joined OpenUp as their first in-house Digital Designer, contributing to their mission of increasing accessibility to mental health resources. In my role, I collaborate with the Content, Marketing, and Product Teams, holding primary responsibility for all aspects of brand management. As the sole Digital Designer, I oversee and uphold brand consistency while crafting a wide range of visual assets, including event sales banners and UI elements for digital products and campaigns.

UI / UX Designer @ Wayne Parker Kent / 2020 – 2023

As the sole UI/UX Designer at Wayne Parker Kent, I had a range of responsibilities, such as conducting user research, designing user interfaces, and implementing/deploying webpages and platforms for our clients. Noteworthy accomplishments include creating the online magazine Altijd ALDI for ALDI Nederland and developing the content platform Samsung & You for Samsung Nederland. Additionally, I played a pivotal role in redesigning the current Wayne Parker Kent website, ensuring a smooth experience despite the constraints of the CMS. I am currently still assisting Wayne Parker Kent with their digital projects as a freelance UI / UX Designer & Consultant.


Communication & Multimedia Design / Bachelor of Science @ Amsterdam University

  • Served as the Master of Media on the board of the study society for a year;
  • Selected for the TNW T500 for four consecutive years;
  • Completed the ‘Minor Project van je Leven’ with a score of 10, transforming my freelance pseudonym into a creative collective of freelancers;
  • Graduated Cum Laude in Q1 of 2021.

Marketing, Sales & Communication / VET Level 4 @ MBO College Hilversum

  • Qualified for the accelerated track and completed the program in 2.5 years, graduating in 2016.

Event Management / VET Level 4 @ MBO College Hilversum

  • Pursued this program alongside my ‘Marketing, Sales & Communication’ studies, successfully completing both programs simultaneously in 2016.

Content Design and Brand Building

As an experienced content designer and brand building consultant, I can help you create a cohesive and effective brand strategy. Whether you need a digital designer, brand manager, or consultant, I can provide valuable insights and guidance.

UX Research and
UI Design

If you’re looking to create a digital product that is both user-friendly and visually appealing, I can offer my expertise as a UX researcher and UI designer. And if you feel better working with multiple experts, I can bring the talented team from A-Town Agency to ensure your project’s success.

Project & People Management

With over 5 years of experience in project and people management, I have the skills and drive to help your team thrive. Whether you need someone to oversee a specific project or take on multiple roles within your team, I am a passionate and people-oriented manager who can provide valuable leadership and support. Let’s chat about how I can help you achieve your goals.


Most Innovative Creative Freelancer Network 2023

Awarded by: Innovation in Business | Media Innovator Awards.
With: A-Town Agency.

Graphic Design Agency of the Year 2023

Awarded by: Benelux Enterprise Awards – The Netherlands.
With: A-Town Agency.

Nomination: Best Content Platform 2022

Nominated by: Grand Prix Content Marketing Awards
Platform: Altijd ALDI for ALDI Netherlands
With: Wayne Parker Kent.

5x TNW T500

Awarded by: The Next Web
Part of the prestiguous list of 500 most influential Digital Minds under the age of 30 in The Netherlands, selected by TheNextWeb in 2019, 2020, 2022, 2023 and 2024.

Get in touch

Ready to start on a new project? Let’s discuss!
Feel free to ask anything.

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