Brand Identity and Logo Redesign for Blizzful

Blizzful is a distinguished Guasha therapy provider for both humans and horses. Nina, the owner of Blizzful, approached me with the task of redesigning their logo and developing a brand identity that would resonate with values of tranquility, modern spirituality, and trust, while steering clear of conventional medical or alternative medicine aesthetics. To meet these requirements, I leveraged the unique shapes of Guasha stones as a core design element, transforming natural hues into soothing pastel tones. This approach allowed me to successfully capture and embody the serene essence of Blizzful’s therapeutic services.

Categories

• Logo Design
• Brand Identity Design
• Concepting