Brand Identity for Blizzful

Blizzful is a Guasha Therapist for both humans and horses. Nina, the owner of Blizzful, approached me with the task of revamping her logo and developing a brand identity that would resonate with values of tranquility, modern spirituality, and trust, while steering clear of conventional medical or alternative medicine aesthetics.

I used the unique shapes of Guasha stones as a core design element. By placing these elements in a playful way to symbolise the ears and mane of a horse, and using colors that can be found in stables (earthy tones, orange carrots, grass, to name a few items of inspiration…), this style 100% resonated with Nina and exceeded her expectations.

Categories

  • Concepting
  • Logo Design
  • Brand Identity Design

Tools & Teams

  • Figma
  • Photoshop
Two t-shirt with a dragon in Defqon.1 style on them.
Two t-shirt with a dragon in Defqon.1 style on them.
Two t-shirt with a dragon in Defqon.1 style on them.
Two t-shirt with a dragon in Defqon.1 style on them.
Seaweed colored t-shirt with the tail of the Defqon.1 dragon on the back.
Seaweed colored t-shirt with the tail of the Defqon.1 dragon on the back.
Seaweed colored t-shirt with the tail of the Defqon.1 dragon on the back.
Seaweed colored t-shirt with the tail of the Defqon.1 dragon on the back.